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Sprucing Up Streetscapes In Medford

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The skyline of Medford has certainly changed in just a few years. 

The Higher Education Center, the Lithia Motors headquarters and the coming Jackson County Health Services building are among the structures giving the city a different look. 

Now the skyline could use some complementary streetscapes, at least in the view of the Metro Medford Downtown Association

MMDA would like to see the formation of an Economic Improvement District to bring in money from property owners to dress up the sidewalks and amenities. 

MMDA boss Diane Raymond visits.  
 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.