Jefferson Exchange | June 30, 2014 | 9:00
10:10 am
Mon June 30, 2014

Sorry About That (Or Are They?)

Credit Oxford University Press
Ed Battistella advocates for fewer apologies, given more sincerely.

Did you hear the one about the politician who apologized?  Yeah, neither did we. 

Public official apologies are usually along the lines of "I'm sorry if anyone took offense..."  Notice the careful construction. 

Linguist Edwin Battistella of Southern Oregon University certainly noticed. 

And he wrote the book on apologies: Sorry About That: The Language of Public Apology.

We delve into the words and the impact of apologies.  

 

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