In 1998 Cole left the Boys & Girls Club and started Kids Unlimited as a grassroots movement based on his knowledge that students at high-poverty schools had little access to quality after-school programs. Starting with $500, volunteers and his own commitment, Cole enrolled 17 first-graders in the program. Unlike their parents who never graduated from high school, all of the participants graduated and 14 went on to college, some of them returning as Kids Unlimited counselors. Focusing on economically distressed neighborhoods, Kids Unlimited programs provide after-school and summer activities, teen entrepreneur and leadership training, college preparatory help, mentoring and individual counseling. The program teaches subjects ranging from the culinary arts and robotics to film and sports. The Kids Unlimited’s VIBES program, which stands for Vitality in Becoming Educated Socially, is the largest after-school program in the Rogue Valley.