We learn more and more over time about the ways in which we group things and people in our minds, often unfairly. It's hard to know you've got a bias, if everyone around you has a similar mindset.
Now stop and think about all the computer and phone apps and algorithms, and the ever-larger roles they play in our lives. They do not make assumptions... but the people who create them DO.
This is what Sara Wachter-Boettcher explores in her book Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech.
Wachter-Boettcher is a web consultant and author; she reveals the ethical oversights and cultural biases that are baked directly into digital products and services.