fund drives

Jefferson Exchange | April 10, 2014 | 8:30
10:10 am
Thu April 10, 2014

Why Public Radio Needs Fund Drives

Charlotte and Geoff during the last fund drive. Hair and dollar goals are changed this time.
Credit ©Debra Thornton Photography

Paul Westhelle explains the workings of public radio finance.

We admit, there's a certain amount of groaning that accompanies this time of year. 

When JPR puts on its twice-yearly pledge drives, listeners brace for the frequent breaks in programming, urging them to deliver financial support to our radio operation. 

Now it's the boss's turn to groan. 

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