It's not a bar fight, exactly, but it is a beer fight. Or competition, let's say.
Microbreweries are finding some difficulty in getting people to buy their beers in stores, so they're focusing attention on direct sales: people come into the taproom or brewery and buy beer there.
Which limits the choices in stores and in bars that serve many different beer brands.
Larry Chase of Standing Stone Brewing Co. in Ashland also sits on the board of the Brewers Association in Oregon.