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Why Public Radio Needs Fund Drives

©Debra Thornton Photography

We admit, there's a certain amount of groaning that accompanies this time of year. 

When JPR puts on its twice-yearly pledge drives, listeners brace for the frequent breaks in programming, urging them to deliver financial support to our radio operation. 

Now it's the boss's turn to groan.  JPR Executive Director Paul Westhelle sits in the guest chair today, to talk about the process of fundraising... and where the money goes. 
 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.