Jefferson Exchange | April 10, 2014 | 8:30
10:10 am
Thu April 10, 2014

Why Public Radio Needs Fund Drives

Paul Westhelle explains the workings of public radio finance.

We admit, there's a certain amount of groaning that accompanies this time of year. 

Charlotte and Geoff during the last fund drive. Hair and dollar goals are changed this time.
Credit ©Debra Thornton Photography

When JPR puts on its twice-yearly pledge drives, listeners brace for the frequent breaks in programming, urging them to deliver financial support to our radio operation. 

Now it's the boss's turn to groan. 

JPR Executive Director Paul Westhelle sits in the guest chair today, to talk about the process of fundraising... and where the money goes. 
 

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