It's been nearly three decades since the Medford Jazz Jubilee started bringing multiple bands to Medford for multiple days of musical performance.
But there will not be a fourth decade, unless what's now called the Southern Oregon Music Festival is able to find a few wealthy friends.
SOMF lost a few key sponsors last year, leaving it in need of $50,000 by March 1st.
Festival leaders are hustling to bring in the cash to preserve SOMF and its award-winning programs.
Executive Director Dennis Ramsden brings a couple of guests to explain the varied workings of the festival.