The people of Lane County had had enough. They watched as child abuse rates stayed stubbornly high in the county, and wanted to bring them down.
So 90by30 was born, a program that aimed to reduce child abuse by 90% in the county by the year 2030.
It's now been five years since the idea first took shape, and time for an update with some of the key figures in the program.
Executive Director Phyllis Barkhurst and co-found Jeff Todahl visit to talk about what's been done so far... and what remains to be done.