Put an angry-face emoji on people attempting to send and receive text messages while driving. Warnings are frequent, but the practice still happens.
Some states even provide special pull-off-the-freeway "text stops" to accommodate the people getting antsy about being out of touch.
Oregon's answer is something new, the "Drive Healthy" campaign. It sets up a competition for people to get points for driving safely.
Thomas Fuller at ODOT, the Oregon Department of Transportation, visits with details of the campaign.