New Boss, New Look At Ashland "Tidings"

Aug 1, 2014

Say goodbye to the broadsheet; tabloid is coming to the Daily Tidings.

Ashland's daily newspaper is getting a new boss and a new look.

Incoming editor Bert Etling revealed on The Jefferson Exchange that the Daily Tidings will switch from a broadsheet to a tabloid format on Tuesday, August 12.

It's one of several changes coming to the small-town daily, including the hiring of Etling.

The paper has not had its own editor for most of the last decade. 

It shared Bob Hunter with its sister paper, the Mail Tribune of Medford. 

So the hiring of Bert Etling amounts to a newspaper increasing staff (at least by one) in an era of downsizing.

Etling joins us to talk about why he was hired and how he plans to revamp the Tidings.