The recent announcement from Sea World that it will phase out the "performances" of orcas before crowds represents another step in a series.
Industry is responding to pressure to manage animals more humanely, even if they will end up killed and eaten at the end.
Call it The Humane Economy, that's what Wayne Pacelle calls the trend, and his book. The name should ring a bell; Pacelle is the President and CEO of the Humane Society of the United States.
He visits with a look at the new world of animal treatment.